You may have noticed that the blog has been a little quieter than usual recently, and whilst dealing with the pox has most definitely had a contributing hand, I have also been super busy wearing my PR hat for the very lovely Emma Cannon.
Emma is an integrated fertility and women’s health expert, registered acupuncturist, and author of four fertility and pregnancy books including the best-selling ‘The Baby Making Bible.’ Founder of The Fertility Rooms in Chelsea, London, Emma specialises in supporting those experiencing problems in many ways including diet and lifestyle, and has helped countless patients achieve their dream of having a family.
This week is National Fertility Awareness Week (2-8 November) and, in a bid to open up the conversation around fertility, Emma decided to produce a film featuring her real-life patients discussing their personal and very moving experiences, showing the human stories behind the many fertility headlines and scare mongering stories in the media. The end result (created by Catsnake) is the very touching and emotional film below titled, ‘Expecting Life.’ I have now watched this film many times and every time I’ve cried. It’s brilliant.
Funnily enough I had already bought The Baby Making Bible when trying for Coco, ready to take on any tips and hints that would help us conceive quickly. Thankfully it worked, but my longing for a baby was already very real and I can’t even imagine how heartbreakingly hard it must be for those people who experience problems.
Sadly this is a reality for many, with the Infertility Network stating that 1 in 6 of us now struggle to conceive. But yet the subject still remains taboo and largely undiscussed. The hope is that this film helps to change that and give support by letting others know they’re not alone.
One of the many things that struck me whilst working on this campaign, is the relationship Emma has with her patients. I was lucky enough to meet some of the people featured in the film whilst overseeing interviews, and I was really touched by the warmth and genuine feeling between them. As well as advising them on the best ways to improve their physical health, I was surprised by the level of emotional support and encouragement provided by Emma and, during such a difficult time, this has to be invaluable.
Emma says, “My intention is that this film will give hope to those struggling with fertility issues. I want to get the message out there that fertility is precious and that it is something to be valued and be aware of throughout our lives, not just at the point at which we decide to have children. After over 20 years working with couples, I believe an integrated approach combining the best medical diagnostics and treatments alongside gentle therapies such as acupuncture, good nutrition and lifestyle support, offers patients the best chance of achieving a healthy pregnancy and baby.”
To read more about Emma and to make an appointment with her at The Fertility Rooms, please visit www.emmacannon.co.uk